I'm no pro at marketing or anything, but being a seasoned craigslist buyer/seller, I'm going to share a few tips on how to list an item for sale in a manor that will allow you to get the maximum dolla sign.
- Firstly, be thorough in your description of the item. It'll save you having to answer questions from people. Describe why you're selling it, what the dimensions are, what condition the item is in (being specific about damage, sturdiness, missing pieces), and include the price in your listing. Nobody wants to have to contact you just to find out how much you're asking.
- Secondly, don't be overly enthusiastic in your wording, or excessive in your use of exclamation points. You don't want to sound like an infomercial.
- Most importantly, for the love… take good pictures of the item. Pictures that MAKE THE ITEM LOOK GOOD. We've all seen craigslist ads where you're not quite sure what you're looking at in the picture. Or it looks so undesirable that you overlook it, when in fact it might be a great piece for a killer price.
1) Please, consider what's in the background of your photo. A big mess or lots of busyness is really distracting and doesn't accurately represent your item. You want your item to be the star of the photo!
2) Make sure there's nothing inappropriate in the photo. (btw, Kotex is my tampon of choice. All opinions are 100% my own. Kotex did not pay or perk me for this advertisement).
3) CLEAN IT OFF. We've all seen someone trying to sell a dresser with the drawers open and clothing overflowing out of it. Potential buyers need to be able to picture the object in their home. Remove your garbage.
4) Make sure the lighting is good and your photo isn't fuzzy.
5) Please, I beg you, don't have a person in your photo. It's tacky. Even if you have a smokin' hot model like I do here:
Instead, take clear crisp photos of your item.
Have at least one photo that shows the entire item.
But also have a close-up or two, highlighting areas that may be of interest to the buyer.
Here's our craigslist posting for Nick's Rockin' End Table.
Like the Woodgrain Coffee Table, it sold within hours of being posted. It's amazing how taking the time to make your item look appealing can make such a difference. Sometimes I see a post on craigslist, and I think to myself ‘this person could list their item for 3x the price if they bothered to post nice photos and provide a detailed description'.
Most importantly folks, be safe when meeting up with a buyer/seller that you don't know personally. Don't give them your address. Meet them in a well-lit public place, take a friend, and have some pepper spray close by. There's some real freaks out there.
Now go forth and sell!